Basics of Private Label Rights - Its Importance and Its Implication in Internet Marketing
It is almost trite to say that the Internet has created many more business opportunities than before it came along. This is because, over its just 20 year lifespan the Internet has provided more viable means of disseminating information about products and business, than in the previous hundred.
We hear people saying that traditional retail is dying and the internet is the way of the future. Partly right and partly wrong, because the traditional retailers are finding ways to fight back, making all of us more innovative and ready to adopt new ideas - a win-win all around.
Many online entrepreneurs contend that for an online business to generate good income on the Internet, each entrepreneurs business must have its own product. This is because everything depends on someone selling something, whether it be a tangible product, a virtual product, an idea, a book, a song, a game or a concept and whether you can touch it and feel it, just picture it.
But contrary to most popular beliefs, having your own product does not limit you to the many possibilities of earning more by using a "license" that is attached with an "information product" that you may acquire online. These are known as PRIVATE LABEL RIGHTS
Private label rights is just one of the three "basic rights" that are embodied in the concept of resale rights marketing. Among the three, private label rights are considered as the most moneymaking and rewarding.
There are many authors and publishers out there who are happy for their work to be shared, for a fee, or free, and re-worked, with or without attribution/
It is a wonderful way of bootstrapping your business and using other peoples'work (legally) while you find time, ideas or money necessary to reproduce your own original work
Private label rights are represented in a certificate or authorization that is attached with an "information item." The basics of private label rights is to permit people to transform, reorganize, change, or improve the elements of the said merchandise.
For example, if you have a private label right, you can easily segregate the contents of an e-book, and persuade somebody to buy the contents as sequence of pieces of writing, so that you have a ready-made series of articles that you can use to provide your content.
In addition, with private label rights, you can simply add, subtract, update, or append some information on the said product to make it more meaningful and creative, thereby creating an impression of having a product of your own.
Best of all, you can even put your name to the work as the author. In this way, you do not have to acknowledge the primary author of the work, and you gain some credibility while, as I said before, finding the time, the money or the opportunity to produce your own wor.
So for those who are not yet aware of the rewards of using private label rights, here is a list of some of the advantages:
1. It Will Establish Credibility
We have all heard the saying "fake it til you make it"- PLR allows you to do just that, but legally
With private label rights, you can easily acquire informative products that you can use as your own. Hence, this creates an impression that you are making your own product and that you are professional and skilled.
2. It Triggers Creativity
One of the best things about private label rights is that you can be creative in a thousand and one ways. This is because you can assemble the different elements and come up with a new and near-original work without having any difficulty of creating such product.
3. Develop a Product!
With private label rights, you can simply modify or improve a product. You can both cut back wasteful time by looking for products that are totally worthless or save more money by avoiding to create a whole new product.
However, even if some people argue that it is unethical for a person to sell the private label rights for his creations, one cannot simply surmise the fact that engaging into this kind of activity is also beneficial to the seller especially if the product is already nearing the closing stages of its "market life."
Soem products may be nearing the end of their useful or economic lives. By allowing other people to modify or enhance the features of certain products, the advancement of such products can continue to take place and the cycle goes on.
Indeed, the basics of private label rights are useful to the individual and the whole market as well. This is because PLR is a whole system of a give and take relationship.
Making Money With Private Label Rights
When you buy a product with only the rights to resale, you only will have the authority to sell that product to others. However, when you buy a certain product with private label rights, then you not only have the authority to sell such product to others but also you will have the alternative ability to sell the “resale rights” for that same product.
Meaning that certain individuals who bought from you the “resale rights” of that certain product in which you own the “master resale rights” will therefore get hold of the authority to sell such products to others.
Purchasing “PLR” (private label rights) packages is inexpensive when compared to employing the service of a “ghost writer” to write articles or ebooks for you. On average, PLR articles costs between 10 – 20 cents, while a ghostwriter generally charges from $10 - $30 for one good quality article.
You can usually modify or revise the article’s content in whatever way you want. For instance, when you purchased a package of say 30 articles on the subject of “Landscaping”, you can construct an original ebook out of all 30 articles and call it "Lisa’s 30 Quick Tips For Landscaping” and then sell it in Clickbank.
You can also sell your very own ebook on eBay then produce affiliate sales or even lead traffic or prospects to your website through links included your book.
Where the PLR package you purchased came in an ebook format already, you can separate the entire book into separate individual articles, where each article can be posted in your website, get spidered by search engines and bring more traffic.
Likewise, you can use each articles’ first paragraph in an autoresponder follow-up series then incorporate a link directing prospects to the full article located in your website. Or put together two articles to create a special report that you can use as motivation or incentive so prospects will enroll for a newsletter.
Here are guidelines on how to make money with private label rights:
1. Construct articles that will be displayed for your site.
Affix your byline or resource box to all articles then publish them. Permit visitors to “republish” your articles in exchange for publishing also your “resource box” in their site. This will spread your advertisement over the web at the same time increase your “link popularity”.
2. Publish ezine articles.
Affix your byline or resource box to your articles then publish and distribute in your “ezine”. Announce that your articles can be republished if your subscribers will publish your “resource box”. Aside from the fact that this will spread your advertisement as well as increase link popularity, this can also improve your “page rank”.
3. Offer PLR articles as free bonuses.
This will increase your products’ perceived value and encourage prospects purchase your products.
4. Offer PLR articles as bonuses for opt-in list.
It will entice visitors to sign up for your email list.
5. Create your very own original info-products.
Modify or rewrite the articles so to create a completely different article, include yourself as the author.
6. Create completely new articles to submit to ezine “article directories”. “free article directories”.
7. Create and then trade your content with different websites. Affix your byline or resource box and then trade them with many high traffic sites.
8. Make articles out of your PLR articles and then promote other person’s products. Affix your byline or resource box to promote an “affiliate program”.
9. Make promotional content for your “affiliates”. With your byline or resource box, permit your “affiliates” to incorporate their “affiliate link” to your articles.
10. Construct whole new original info-products then sell also resale rights.
Almost all PLR packages are controlled to only a certain quantity of buyers; so there is no worry that 'your' material will show up 3 million times over on Google.
Having the authority to rewrite, modify or alter the PLR articles indicate that your article is entirely different from everyone else’s who purchases and repackages that same article or material.
Before purchasing any PLR package, carefully read and understand the terms and make certain that you will have authority to rewrite, alter, delete or cut the content in whatever way you want it and affix your name unto your new article.