Basics of Private Label Rights - Its Importance and Its Implication in Internet Marketing

It is almost trite to say that the Internet has created many more business opportunities than before it came along. This is because, over its just 20 year lifespan the Internet has provided more viable means of disseminating information about products and business, than in the previous hundred.

We hear people saying that traditional retail is dying and the internet is the way of the future. Partly right and partly wrong, because the traditional retailers are finding ways to fight back, making all of us more innovative and ready to adopt new ideas - a win-win all around.

Many online entrepreneurs contend that for an online business to generate good income on the Internet, each entrepreneurs business must have its own product. This is because everything depends on someone selling something, whether it be a tangible product, a virtual product, an idea, a book, a song, a game or a concept and whether you can touch it and feel it, just picture it.

But contrary to most popular beliefs, having your own product does not limit you to the many possibilities of earning more by using a "license" that is attached with an "information product" that you may acquire online. These are known as PRIVATE LABEL RIGHTS

Private label rights is just one of the three "basic rights" that are embodied in the concept of resale rights marketing. Among the three, private label rights are considered as the most moneymaking and rewarding.

There are many authors and publishers out there who are happy for their work to be shared, for a fee, or free, and re-worked, with or without attribution/

It is a wonderful way of bootstrapping your business and using other peoples'work (legally) while you find time, ideas or money necessary to reproduce your own original work

Private label rights are represented in a certificate or authorization that is attached with an "information item." The basics of private label rights is to permit people to transform, reorganize, change, or improve the elements of the said merchandise.

For example, if you have a private label right, you can easily segregate the contents of an e-book, and persuade somebody to buy the contents as sequence of pieces of writing, so that you have a ready-made series of articles that you can use to provide your content.

In addition, with private label rights, you can simply add, subtract, update, or append some information on the said product to make it more meaningful and creative, thereby creating an impression of having a product of your own.

Best of all, you can even put your name to the work as the author. In this way, you do not have to acknowledge the primary author of the work, and you gain some credibility while, as I said before, finding the time, the money or the opportunity to produce your own wor.

So for those who are not yet aware of the rewards of using private label rights, here is a list of some of the advantages:

1. It Will Establish Credibility

We have all heard the saying "fake it til you make it"- PLR allows you to do just that, but legally

With private label rights, you can easily acquire informative products that you can use as your own. Hence, this creates an impression that you are making your own product and that you are professional and skilled.


2. It Triggers Creativity

One of the best things about private label rights is that you can be creative in a thousand and one ways. This is because you can assemble the different elements and come up with a new and near-original work without having any difficulty of creating such product.

3. Develop a Product!

With private label rights, you can simply modify or improve a product. You can both cut back wasteful time by looking for products that are totally worthless or save more money by avoiding to create a whole new product.

However, even if some people argue that it is unethical for a person to sell the private label rights for his creations, one cannot simply surmise the fact that engaging into this kind of activity is also beneficial to the seller especially if the product is already nearing the closing stages of its "market life."

Soem products may be nearing the end of their useful or economic lives.  By allowing other people to modify or enhance the features of certain products, the advancement of such products can continue to take place and the cycle goes on.

Indeed, the basics of private label rights are useful to the individual and the whole market as well. This is because PLR is a whole system of a give and take relationship.

Making Money With Private Label Rights

When you buy a product with only the rights to resale, you only will have the authority to sell that product to others. However, when you buy a certain product with private label rights, then you not only have the authority to sell such product to others but also you will have the alternative ability to sell the “resale rights” for that same product. 

Meaning that certain individuals who bought from you the “resale rights” of that certain product in which you own the “master resale rights” will therefore get hold of the authority to sell such products to others.

Purchasing “PLR” (private label rights) packages is inexpensive when compared to employing the service of a “ghost writer” to write articles or ebooks for you. On average, PLR articles costs between 10 – 20 cents, while a ghostwriter generally charges from $10 - $30 for one good quality article.

You can usually modify or revise the article’s content in whatever way you want.  For instance, when you purchased a package of say 30 articles on the subject of “Landscaping”, you can construct an original ebook out of all 30 articles and call it "Lisa’s 30 Quick Tips For Landscaping” and then sell it in Clickbank. 

You can also sell your very own ebook on eBay then produce affiliate sales or even lead traffic or prospects to your website through links included your book. 

Where the PLR package you purchased came in an ebook format already, you can separate the entire book into separate individual articles, where each article can be posted in your website, get spidered by search engines and bring more traffic.

Likewise, you can use each articles’ first paragraph in an autoresponder follow-up series then incorporate a link directing prospects to the full article located in your website. Or put together two articles to create a special report that you can use as motivation or incentive so prospects will enroll for a newsletter.

Here are guidelines on how to make money with private label rights:

1. Construct articles that will be displayed for your site.

Affix your byline or resource box to all articles then publish them. Permit visitors to “republish” your articles in exchange for publishing also your “resource box” in their site. This will spread your advertisement over the web at the same time increase your “link popularity”.        

2. Publish ezine articles. 

Affix your byline or resource box to your articles then publish and distribute in your “ezine”.  Announce that your articles can be republished if your subscribers will publish your “resource box”. Aside from the fact that this will spread your advertisement as well as increase link popularity, this can also improve your “page rank”.

3. Offer PLR articles as free bonuses. 

This will increase your products’ perceived value and encourage prospects purchase your products. 

4. Offer PLR articles as bonuses for opt-in list.   

It will entice visitors to sign up for your email list.   

5. Create your very own original info-products. 

​Modify or rewrite the articles so to create a completely different article, include yourself as the author.

6. Create completely new articles to submit to ezine “article directories”.  “free article directories”. 

7. Create and then trade your content with different websites. Affix your byline or resource box and then trade them with many high traffic sites.

8. Make articles out of your PLR articles and then promote other person’s products.  Affix your byline or resource box to promote an “affiliate program”.

9. Make promotional content for your “affiliates”. With your byline or resource box, permit your “affiliates” to incorporate their “affiliate link” to your articles. 

10. Construct whole new original info-products then sell also resale rights. 

Almost all PLR packages are controlled to only a certain quantity of buyers; so there is no worry that 'your' material will show up 3 million times over on Google. 

Having the authority to rewrite, modify or alter the PLR articles indicate that your article is entirely different from everyone else’s who purchases and repackages that same article or material. 

Before purchasing any PLR package, carefully read and understand the terms and make certain that you will have authority to rewrite, alter, delete or cut the content in whatever way you want it and affix your name unto your new article.

Recently I set out to do some freelance writing. I wanted to do it because (a) writing is my hobby and I am good at it and (b) to make some money.

So you join up with a freelancing site and register your profile, and one of the first things that you notice is that there are a lot of people registered as writers, from countries where English is not the native language.

So, naturally, I see an advantage. I put into my profile that English is my native language and I have been writing it for a long time. Not too long into my newfound career I picked up a couple of jobs to write on various subjects such as doing business in foreign couintries and an article on renewable energy, which I assume was part of a much larger work, and I was being given the job to write as a sub-contractor.

No problems there.

So, off I go. I wrote the introduction free-hand (about 2,500 words). Completely unique content. Then for the technical material, clearly I consulted country guides and technical guides. This is where it begins to come unstuck, because obviously, when researching, you are going to have to use technical phrases, and if you use someone else's work you attribute it. Personally, I like to use detailed footnotes, but my employer wanted end-notes - no problem.

Then I discovered something that I have never needed before, nor come across in my writiing life - PLAGIARISM CHECKERS - tons of them!

I have been writing legal, business, trade and technical papers, opinions and advices for well over forty years, virtually on a daily basis and this has opened my eyes.

It seems that there is a thriving industry out there of people who will cheat on your behalf, and there is an equally thriving nest of software developers who develop anti-cheating software such as TURNITIN, PC CHECKER, GRAMMARLY  and many more, both free and paid versions.

Sites such as 

• https://essayroo.com/do-my-assignment
• https://domyassignments.com/
• https://www.onlineassignmentexpert.com/

to name a very few - it seems like there are hundreds - all easily findable on Google.

An absolute eye-opener!

I work through a legitimate freelancing platform. You post your qualifications, take some tests to raise your rankings and all communications is done via their chat bot.

However, and naively at first, I learned the hard way how not to get paid. So called "employers" find you on the freelancing site and immediately ask you to communicate outside of the freelance platform on Skype or What's App. Basically, if you fall for that you are likely to do a whole lot of work for no pay. Of course, there is always the sweeterner that "...we have a great team of writers and there will be plenty of ongoing work..".  Don't fall for it!

I was astounded by the number of people who contacted me to write assignments, and moot papers and basically to cheat for them. I cottoned on to that pretty quickly.

Anyway, I digress!

So, even though I am prepared to edit some of the material and do a bit of para-phrasing now and then, my unique content is just that - UNIQUE!-  and my borrowed content is that which I borrow for the purposes of "fair dealing" and I ensure that I properly atttribute it and do not use huge slabs of other peoples' text, but that was not good enough for my employer, so I decided to invest in some paid Anti-Plagiarism software and I was horrified because my employer (from the Indian continent) would not accept anything other than 100% unique content!, despite the fact that I tried to explain that when doing research that is not the case.

Imagine writing a legal opinion and having to quote great slabs of law from cases and statutes only to have your employer tell you that it is plagiarism!! Ludicrous, and even more so when they are simply not understanding the concepts and asking for continual re-writes.

Even my professionalism backed up at that point, and I reminded my employer that the project was worth pennies  and I was losing money. So, after running it through 3 different plagiarism checkers, I gave up and submitted copy that was apparently 10% plagiarism.

The irony is that many of the original phrases that I had written free-hand (straight out of my visceral armoury) were classed as "duplicate content"- imagine that - writing something like "solar energy is produced by the heat of the sun"- not particularly earth shattering, but good old plagiarism checker wants me to know that it is not UNIQUE - as if I didn't already know that.

So, I politely thanked my employer and reminded her that I no longer wanted to write for an audience of ONE - by that I mean Mr Google and his algorithms. I prefer to write for people who appreciate my work.

Now think about the logic behind this. If you take logical or authoritative writing and rewrite it so that no plagiarism checker can pick up any duplication at all, there is a very good chance that you have bastardised or "dumbed down" the work so much that it is very likely useless and, ironically, if you are going to take someone else's words and twist them into "uniqueness", then how morally honest is that anyway?

So that was a worthwhile experience and I will keep doing it, but not for people who only want me to write for their Plagiarism checker.

It's a new world out there, folks and the internet never ceases to fascinate me. You can still teach this old dog new tricks (attributed to Anon)!

Postscript: I ran this essay, which was written totally in freehand without reference to any source,  through one of my plagiarism checkers and achieved a score of 100% , I am happy to say.from Duplichecker.... however, then I ran it through the dreaded PC X Checker and it turns out that my original thoughts are the same as 5 other peoples: 

• 1% https://lisaamartin.wordpress.com/2010/1
• 1% https://owlcation.com/academia/amaado
• 1% https://www.psychologytoday.com/us/blog/
• 1% https://news.ycombinator.com/item?id=181
• 1% https://www.quora.com/How-can-I-find-fre

Imagine that! 27 plagiarised words out of 981 - do they even know the meaning of the word?

In the realm of business branding and development, moving to digital is all the buzz. So, what precisely is digital promotion and how do we utilize it to promote and improve our digital presence and marketing efforts?

Digital Marketing Defined

The shift to digital media will be driven by promotion services, business people, and consumers equally. The ever-increasing requirement to reveal quantifiable results makes going digital a necessity. Most digital websites, social networking sites, and mobile advertising are realising that it is a lot less difficult to track than conventional marketing and advertising media like print advertisements.

Added to which is the increasing use of mobile platforms to get the business message across, to find those"buyer-ready" buyers, or to get potential buyers into your sales funnel, and onto your list so that you don't lose them on the first attempt. We will cover sales funnels in another post

For businesses, the cost of doing business digitally is very competitively priced and most kinds of digital advertisements are truly competitive. Using an internet site, engaging clients in conversations through social networking and email advertisements are low priced alternatives to publishing advertisements and direct email. These digital solutions are all available to organizations of almost any size, and also help level the playing field for startups, smaller enterprises and independent advisers seeking fresh business enterprises.

For example, the speedy pace of life makes digital advertisementing crucial. When individuals have need of products and services, gone are the days of thumbing through a phone book to see them. We whip out our cellular apparatus or check out our computers to get replies – we expect, and get, instantaneous results.

Regardless of what size your company is small or large to moderate-sized firm/venture (SMB or even SME) – you are able to effectively promote your company through cheap digital stations. The core of our advertising campaigns is your site. Invest in your Web Site, and be sure that it does the following:

• Accurately describes  your business and products (feel and look, messaging)
• Accurately and concisely speaks to your target viewers - work out who your target audience is and then work out how you will "speak" to them
• Can Be Seen by searchers on all the top search engines
• Is up to Date and readily navigable
• Offers multiple stations for client communicating
• Connects to additional advertising channels
• has effective calls to action to convert visitors to sales and ongoing clients

You need to employ a professional website site design firm that’s proficient in web development and search engine optimization. 

As your website remains the core from which all other channels lead, it needs to be thought of as one of your best company investments.

Once you’ve got your internet site right, then you need to establish routine monthly or bi-monthly email campaigns and join clients via social networking. 

If you’re genuinely on a shoestring budget, then these are efforts need to be done in-house  or to get a very low priced agency who will not break your limited budget. 

Make certain everyone’s time and efforts lead customers  back  to your own website where they are able to fully participate in your organization, products, and pick the channels whereby they contact you personally.

You can put aside some digital advertising and marketing dollars for search engine optimization and pay per click advertisements. Many organizations now rely heavily on being uncovered on the web to acquire new clients. 

A frequent misconception among business people, when starting out is the "build it and they will come" approach and that just having a site ensures that clients will see it. Your website has to be constructed with the proper phrases and words, metadata, page articles and linking strategies that’ll allow it to reach top search positions.

Just building it is "ground zero" - if that is all you do it is like having a shop in a back street with the doors closed and no signs - nobody will find it - you need those signposts on the main street, whatever form that they may take, to point ready buyers to your store.

Because many important phrases and phrases have stiff competition for high search positions, you’ll want to enhance your SEO campaigns with pay per click advertisements. Getting started with pay per click promotional initiatives can be somewhat daunting, but with just a tiny bit of time, hard work and education, that can also be accomplished in-house, or even for a fair price through a digital marketing and advertising bureau.

Beyond email, social networking advertising and internet search engine marketing tactics, you also have available  a bunch of additional digital advertising and marketing methods. 

Mobile advertisements, radio, tv, electronic billboards plus even more are available  as promotion outlets. Whatever digital campaigns you opt for, they have t connect to your base – your website.

So, that was digital marketing 101 - we'll folllow with more great advice on a weekly basis.

Have a great week!

Doing my best to get all of our websites into some semblance of order.

We now run Ozzyoutdoors, the camping goods site, but a bit neglected lately.

Butterfly Beauty Club, a beauty and accessories site for people with style and grace who love to wear or share the beauty of the butterfly. Why, you might ask? Well, it's a long story and, essentially our way of researching profitable web niches, and also in testing out new domain extensions such as Dot Club.

Rugby Gear Online is an e-commerce store that we run because Rugby is my passion. I don't see us as competing with all the big, licensed fan apparel suppliers - our niche is TRAINING and game equipment and clothing - we see it as a challenge to get into that side of things, but we are also experimenting with Print on Demand products, so a great niche to experiment in.

The Affiliate Department Store - this is our newest offering - we are very interested in selling Affiliate products of all kinds, but you can get seriously bogged down in detail and in running around all over the web with landing pages and social media and you can spread yourself seriously thin, so we thought we would put up a portal to centralise all of the Affiliate products that we want to offer.

Mediagate Consulting (Pty Ltd) - this is a company that we just incorporated recently, to replace our other partnership, Ozzytraders - mainly for two reasons - Ozzytraders was not the best business name and because our accountant made us set up  a company!

So there you have it - Mediagate Consulting will be the company that Lillian and I use to run all of our other businesses and anything else that we can think of. 

Lillian has just set up a business as in INTIMO Stylist, selling top of the line lingerie and Womens clothing. Watch this space!!

SOCIAL MEDIA

I thought it was about time to start pulling my social media sites into line. We have now turned our Ozzytraders Twitter site into John W Gates (@jongat53). and we will start to standardise our other ones soon, as it alls starts to get a bit confusing, otherwise

You know, we have been very active in a number of areas, of late.
We are experimenting with a number of dropshipping options.
We are selling a range of womens products that are beauty products with a theme -which is the Beautiful Butterfly - we have styled our site the Butterfly Beauty Club. Why not? Many ladies love that theme and we decided to try and sell as many of those types of products as there are products out there!

If you are looking for beauty and elegance, and even elegant simplicity please visit us at http://butterflybeauty.club

If the GREAT OUTDOORS is your thing then you might want to visit our store at http://www.ozzyoutdoors.com.au

... LEAD TO BROKEN DREAMS..!

How do you spot an email scam?
Why are they so prevalent?

These days there are billions of emails sent on a daily basis. If you try to send scam messages through social media, there is a very high chance that, with the Social Media platforms and their sophisticated algortithms, you will be caught and blocked, possibly completely banned from using that platform.

But with email, many, if not most of the Email Service Providers try very hard with Spam or Junk filters to filter out possible scam traffic but it is a very hard task, as they do not want to overly tax you by putting every possible dodgy email into your Junk Mail folder and a lot of Spam is fairly harmless, so you can't block everything

I set my Junk mail settings pretty high and go in there pretty regularly, and I still find a fair bit of mail that I am happy to have in my Inbox. There is also a lot of nuisance mail and probably some Spam mail, but guess what, the Scam Mail still manages to get through into my Inbox on a regular basis.

HOT TIPS

So, what to do?

1. NEVER, EVER click a link in an email if you are not certain it is totally safe. That is the quickest way to let viruses, trojans, and other nasties onto your hard drive, and worse still, any network that you are hooked into, and to give scammers your personal details.

2. Check the email address of the SENDER - I get emails all the time with a Bank Logo on it or a PAYPAL logo, and these look real, and authentic. So much so, that many people click away with blind trust, only to find that they have, again opened themselves up to a scammer. Always take a second to check where it came from.

3. At the moment, in my country, there are emails and fake phone calls circulating purporting to be from the Australia Federal Police, telling you that you are about to be prosecuted for tax evasion, and probably many more like them.

What do you do?

1. Always check the sender email address, because most of the time they don't even bother to disguise them.
2. For example, If you get a dodgy email from the Australian Tax Office and the sender is something like" iytc#@booboomail.com" - you can be fairly certain it's not coming from any government department. It is a simple shift of your eyes to the "From" field and will cost you nothing,  but a second of your time.
3. HANG UP THE PHONE - a real government department is  not going to ring you. You would most likely  receive formal mail from them, probably followed by a proper Court summons.
4. If in doubt take their number and tell them that you will call them back.
5. Ask them what department they work for and the name of their supervisor and ask for their switch number - they will almost certainly hang up on you at that point.
6. Google the phone number - there are a lot of sites out there now where you can report scam calls and the chances are they have already been reported. The comforting thing is reading the comments to see that the people reporting the calls have had the same experience that you have had. Just type the number with the area code into your address bar and you will be amazed more often than you think.
7. Watch Out for Nigerian Scams - these are getting through less frequently, these days, but the classic is where some "poor" African lady tells you that she has found a secret stash of $20 million from her late husband's will, or a public servant has uncovered a stash of bribe money and needs your help to move it out of the country, in return for which you will earn 5% commission - I am not kidding, in years gone by many people have been ripped off for millions on this one and worse, been killed or injured - if you don't believe me just google it or go to Wikipedia.

WHAT IS RULE NUMBER ONE?
.. in fact, rules 2  and beyond?

• "IF IT APPEARS TOO GOOD TO BE TRUE, IT PROBABLY IS.."
• Don't be fooled by official looking logos in emails
• always check the Sender address
• you can always write down the URL and  enter it manually into your web browser
• if in doubt DELETE!
• Google and Wikipedia, Answers.com, Quora and lots of forums are always great places to look, if in doubt
• Many government departments have webpages that warn about Scams - a good example is the Australian Securities and Investments Commission (ASIC) - Scams Targetting Australian Investors
• Also the Australian Consumer and Competition Commission (ACCC) - Scamwatch 
• There are many more and you should check them out now and then.

​Forewarned is forearmed - there is no excuse for getting caught if you just observe these few simple rules, and you will keep yourself, your family, and your work colleagues safe from the misery of having to rebuild a computer or lose all your data and have to start over... or worse, be a victim of identity theft or physical bodily harm.

Here is some more courtesy of ScamWatch.....

• Be alert to the fact that scams exist. 
• Know who you're dealing with. 
• Do not open suspicious texts, pop-up windows or click on links or attachments in emails – delete them: If unsure, verify the identity of the contact through an independent source such as a phone book or online search. Don't use the contact details provided in the message sent to you.
• Don't respond to phone calls about your computer asking for remote access – hang up – even if they mention a well-known company such as Telstra. Scammers will often ask you to turn on your computer to fix a problem or install a free upgrade, which is actually a virus which will give them your passwords and personal details.
• Keep your personal details secure. 
• Put a lock on your mailbox and shred your bills and other important documents before throwing them out. 
• Keep your passwords and pin numbers in a safe place. Be very careful about how much personal information you share on social media sites. Scammers can use your information and pictures to create a fake identity or to target you with a scam.
• Keep your mobile devices and computers secure. 
• Always use password protection, don’t share access with others (including remotely), update security software and back up content. 
• Protect your WiFi network with a password and avoid using public computers or WiFi hotspots to access online banking or provide personal information.
• Choose your passwords carefully. Choose passwords that would be difficult for others to guess and update them regularly. A strong password should include a mix of upper and lower case letters, numbers and symbols. Don’t use the same password for every account/profile, and don’t share your passwords with anyone.
• Beware of any requests for your details or money. Never send money or give credit card details, online account details or copies of personal documents to anyone you don’t know or trust. Don't agree to transfer money or goods for someone else: money laundering is a criminal offence.
• Be wary of unusual payment requests. Scammers will often ask you to use an unusual payment method, including preloaded debit cards, gift cards, iTunes cards or virtual currency such as Bitcoin.
• Be careful when shopping online. Beware of offers that seem too good to be true, and always use an online shopping service that you know and trust. Think twice before using virtual currencies (like Bitcoin) - they do not have the same protections as other transaction methods, which means you can’t get your money back once you send it. Learn more about online shopping scams.
• If you think your credit or debit cards have been compromised report it immediately to your bank's fraud department and cancel your card. You will have a replacement delivered in a few days, with a new number and you can always pop into your bank, in the meantime and withdraw good, old fashioned cash!

How to spot a fake
Documents are easily faked. Some will look just like the real thing but others might have warning signs, such as:

• generic rather than personal greeting
• names of organisations that don't exist
• poorer quality presentation
• poorer quality grammar and spelling
• overly official or forced language.
• Documents such as flight itineraries and bank statements have simple, uncomplicated layouts even when they are legitimate because such businesses allow their customers to print online statements. This means that scammers can easily create fake documents by using information available online such as company logos and graphics from websites.

Clues for spotting a fake email

• Scammers can easily fake an official-looking email, using the same logo and design as the real company.
• Often your guard is down when you receive an email from a company you've dealt with before, such as Australia Post or an online shopping site you use. If you're not expecting an email, always be alert to a fake before clicking on any links or opening any attachments.
• Clues for spotting a fake dating profile
• When looking at a new dating profile, note anything unusual about their choice of:
• Clues for spotting fake profiles icon
• Clues for spotting fake profiles
• Scammers often use fake photos they’ve found online.
• Tip: Do an image search of your admirer to help determine if they really are who they say they are. You can use image search services such as Google or TinEye.

Follow up scams
Scammers will often try to take advantage when you’re feeling vulnerable and try to extract more money from you through a follow up scam.
Some common follow up scams include:

• offers from a law enforcement agency to investigate your scam and retrieve your money for a fee. Law enforcement agencies do not charge for their services
• a doctor calling you to alert you that the scammer urgently needs medical bills to be paid or they might die.
• a woman contacting you to explain she is the scammer’s wife and wants to escape him but needs money to do so.
• These are only a few of the follow up approaches scammers may use try to get more money from you. New approaches could be quite different from the original scam and could come quickly or some time later. Scammers may have passed your details to other scammers who use entirely different methods and the new approach may seem totally unrelated to the original scam.

Have you had a bad experience with a scam or a virus?
Let us have your comments below with any other tips or experiences.