In the realm of business branding and development, moving to digital is all the buzz. So, what precisely is digital promotion and how do we utilize it to promote and improve our digital presence and marketing efforts?

Digital Marketing Defined

The shift to digital media will be driven by promotion services, business people, and consumers equally. The ever-increasing requirement to reveal quantifiable results makes going digital a necessity. Most digital websites, social networking sites, and mobile advertising are realising that it is a lot less difficult to track than conventional marketing and advertising media like print advertisements.

Added to which is the increasing use of mobile platforms to get the business message across, to find those"buyer-ready" buyers, or to get potential buyers into your sales funnel, and onto your list so that you don't lose them on the first attempt. We will cover sales funnels in another post

For businesses, the cost of doing business digitally is very competitively priced and most kinds of digital advertisements are truly competitive. Using an internet site, engaging clients in conversations through social networking and email advertisements are low priced alternatives to publishing advertisements and direct email. These digital solutions are all available to organizations of almost any size, and also help level the playing field for startups, smaller enterprises and independent advisers seeking fresh business enterprises.

For example, the speedy pace of life makes digital advertisementing crucial. When individuals have need of products and services, gone are the days of thumbing through a phone book to see them. We whip out our cellular apparatus or check out our computers to get replies – we expect, and get, instantaneous results.

Regardless of what size your company is small or large to moderate-sized firm/venture (SMB or even SME) – you are able to effectively promote your company through cheap digital stations. The core of our advertising campaigns is your site. Invest in your Web Site, and be sure that it does the following:

• Accurately describes  your business and products (feel and look, messaging)
• Accurately and concisely speaks to your target viewers - work out who your target audience is and then work out how you will "speak" to them
• Can Be Seen by searchers on all the top search engines
• Is up to Date and readily navigable
• Offers multiple stations for client communicating
• Connects to additional advertising channels
• has effective calls to action to convert visitors to sales and ongoing clients

You need to employ a professional website site design firm that’s proficient in web development and search engine optimization. 

As your website remains the core from which all other channels lead, it needs to be thought of as one of your best company investments.

Once you’ve got your internet site right, then you need to establish routine monthly or bi-monthly email campaigns and join clients via social networking. 

If you’re genuinely on a shoestring budget, then these are efforts need to be done in-house  or to get a very low priced agency who will not break your limited budget. 

Make certain everyone’s time and efforts lead customers  back  to your own website where they are able to fully participate in your organization, products, and pick the channels whereby they contact you personally.

You can put aside some digital advertising and marketing dollars for search engine optimization and pay per click advertisements. Many organizations now rely heavily on being uncovered on the web to acquire new clients. 

A frequent misconception among business people, when starting out is the "build it and they will come" approach and that just having a site ensures that clients will see it. Your website has to be constructed with the proper phrases and words, metadata, page articles and linking strategies that’ll allow it to reach top search positions.

Just building it is "ground zero" - if that is all you do it is like having a shop in a back street with the doors closed and no signs - nobody will find it - you need those signposts on the main street, whatever form that they may take, to point ready buyers to your store.

Because many important phrases and phrases have stiff competition for high search positions, you’ll want to enhance your SEO campaigns with pay per click advertisements. Getting started with pay per click promotional initiatives can be somewhat daunting, but with just a tiny bit of time, hard work and education, that can also be accomplished in-house, or even for a fair price through a digital marketing and advertising bureau.

Beyond email, social networking advertising and internet search engine marketing tactics, you also have available  a bunch of additional digital advertising and marketing methods. 

Mobile advertisements, radio, tv, electronic billboards plus even more are available  as promotion outlets. Whatever digital campaigns you opt for, they have t connect to your base – your website.

So, that was digital marketing 101 - we'll folllow with more great advice on a weekly basis.

Have a great week!

Doing my best to get all of our websites into some semblance of order.

We now run Ozzyoutdoors, the camping goods site, but a bit neglected lately.

Butterfly Beauty Club, a beauty and accessories site for people with style and grace who love to wear or share the beauty of the butterfly. Why, you might ask? Well, it's a long story and, essentially our way of researching profitable web niches, and also in testing out new domain extensions such as Dot Club.

Rugby Gear Online is an e-commerce store that we run because Rugby is my passion. I don't see us as competing with all the big, licensed fan apparel suppliers - our niche is TRAINING and game equipment and clothing - we see it as a challenge to get into that side of things, but we are also experimenting with Print on Demand products, so a great niche to experiment in.

The Affiliate Department Store - this is our newest offering - we are very interested in selling Affiliate products of all kinds, but you can get seriously bogged down in detail and in running around all over the web with landing pages and social media and you can spread yourself seriously thin, so we thought we would put up a portal to centralise all of the Affiliate products that we want to offer.

Mediagate Consulting (Pty Ltd) - this is a company that we just incorporated recently, to replace our other partnership, Ozzytraders - mainly for two reasons - Ozzytraders was not the best business name and because our accountant made us set up  a company!

So there you have it - Mediagate Consulting will be the company that Lillian and I use to run all of our other businesses and anything else that we can think of. 

Lillian has just set up a business as in INTIMO Stylist, selling top of the line lingerie and Womens clothing. Watch this space!!

SOCIAL MEDIA

I thought it was about time to start pulling my social media sites into line. We have now turned our Ozzytraders Twitter site into John W Gates (@jongat53). and we will start to standardise our other ones soon, as it alls starts to get a bit confusing, otherwise

You know, we have been very active in a number of areas, of late.
We are experimenting with a number of dropshipping options.
We are selling a range of womens products that are beauty products with a theme -which is the Beautiful Butterfly - we have styled our site the Butterfly Beauty Club. Why not? Many ladies love that theme and we decided to try and sell as many of those types of products as there are products out there!

If you are looking for beauty and elegance, and even elegant simplicity please visit us at http://butterflybeauty.club

If the GREAT OUTDOORS is your thing then you might want to visit our store at http://www.ozzyoutdoors.com.au